- The client
- A consulting firm that specialises in human behaviour
- What I made
- The logo and its colours and type, shown in mockups on business cards, paper, a glass door and a building
- Tools
- Photoshop and Illustrator
- Year
- 2023
An identity for valuable minds
Beulah Behavioral Consult needed a brand identity: a logo, a colour and type system, and the stationery and signage to carry them.
“Considering the logo is for a consulting firm that specializes in human behaviour, my inspiration was drawn from the phrase, Valuable Minds and what better way to represent it if not with a Diamond representing; purity, value, strength, and a Light bulb representing; Bright ideas and one of the greatest invention of time, light.”
From the idea to the finished identity
The idea: a diamond for valuable minds and a light bulb for bright ideas. 
How the mark is built: a B for Beulah, an l for Behavioural and a C for Consult. 
The logo on dark. 
The logo on light. 
Colours and fonts. 
The logo on each brand colour. 
Business cards. 
The logo on paper. 
Mockup: the logo on a glass door. 
Mockup: the logo as a building sign.
